Pioneering the Future of Home-Based Licensing. Welcome!

What's your flan?

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    • Home
    • Business Opportunity
      • Home-based Brand Partner
      • Commissary Partner
      • Master Licensee
      • Licnesee Packages
    • About us
      • The Company
      • The Owners
      • Milestones
    • Brands & Products
      • What's your flan?
      • Ube Story
      • HAPAG
    • Social Media
    • VIDEOS
    • Contact us
    • Media Features
    • CAREERS

0916.4978876

What's your flan?
  • Home
  • Business Opportunity
    • Home-based Brand Partner
    • Commissary Partner
    • Master Licensee
    • Licnesee Packages
  • About us
    • The Company
    • The Owners
    • Milestones
  • Brands & Products
    • What's your flan?
    • Ube Story
    • HAPAG
  • Social Media
  • VIDEOS
  • Contact us
  • Media Features
  • CAREERS

WELCOME

Ready to be a Licensee?

Ready to be a Licensee?Ready to be a Licensee?Ready to be a Licensee?

The next step in our journey begins. Explore how we continue to grow with innovation and partnership at its core.

Inside What’s Your Flan?: Official Company Bulletin

Founder Chef Princess Rosario San Diego discusses licensing shift at What’s Your Flan.
Business update on What’s Your Flan's shift from franchising to licensing in the Philippines.
Business article on What’s Your Flan's licensing growth with a photo of two women executives.
Announcement of What's Your Flan's new licensing business model and partnership opportunities.

new products alert! Small single flavors now available!

    About What's your flan?

    Three professionals posing in front of DTI Philippines logo and flags.

    Filipino Tiramisu Has Arrived!

    DTI 𝐒𝐞𝐜𝐫𝐞𝐭𝐚𝐫𝐲 𝐂𝐫𝐢𝐬 𝐀. 𝐑𝐨𝐪𝐮𝐞 met with Chef Princess San Diego and Chino San Diego of What’s Your Flan? International (WYFI) during a closed door/private session to explore new opportunities for Filipino food entrepreneurs, particularly in food franchising licensing for home-based businesses aimed at maximizing profit. 


    The team shared plans for training programs and nationwide production while seeking DTI’s support to align these efforts with the MSME roadmap. Secretary Roque welcomed the initiative as a meaningful step to strengthen local enterprises and bring more Filipino flavors to the global market.


    Find out more here: https://www.facebook.com/DTI.Philippines/posts/pfbid02mDyyoc3uCfCzwqzFh59o3qMos8HR5UCcGaLKY5zrqTtkbgmGY1XCToqkpvB7NjCZl


    #DTIBagongPilipinas #whatsyourflan

    Close-up of a creamy tiramisu dessert with cocoa powder topping.

    Filipino Tiramisu Has Arrived!

    Where Filipino Flavor Meets Italian Indulgence


    Say hello to the Filipino version of Tiramisu — bold, nostalgic, and proudly local. We've reimagined the classic Italian dessert with ingredients close to the Filipino heart, creating three unique, handcrafted variants that blend tradition, innovation, and irresistible layers of flavor. This delicious offering is perfect for anyone looking to explore food franchising licensing business opportunities from home, aiming for a profit while indulging in a delightful treat.


    Whether you’re craving something familiar with a twist or daring to try something entirely new, our tiramisu creations promise a bite of comfort and surprise in every spoonful.


    Meet Our Irresistible “Proudly Pinoy” Lineup – Classic, Ube, and Banana Cue!


    ☕ 𝗙𝗜𝗟𝗔𝗠𝗜𝗦𝗨 – A Filipino twist on the Italian classic! Layers of broas soaked in rich arabica espresso, creamy custard, our special cheese blend, and topped with premium local cacao… plus two secret ingredients to keep you guessing.


    💜 𝗧𝗜𝗥𝗔𝗨𝗕𝗘𝗦𝗨 – Ube + Cheese lovers, this one’s for you. Soft broas soaked in Ube-Coconut cream, cheesy custard layers, cheddar toppings, and desiccated ube coconut with a hidden surprise inside.


    🍌 𝗕𝗔𝗡𝗔𝗠𝗜𝗦𝗨 – Inspired by your favorite Banana Cue! Sweet Latundan banana layers meet muscovado coconut cream, our signature cheese mix, creamy custard, crunchy banana chips, and a muscovado drizzle.


    🎉 Try all 3 flavors now at our Intro Price — until July 31 only! 🧁 Slice: ₱250 (Reg: ₱275) | 🥧 Pan: ₱850 (Reg: ₱900)


    ✨ Filipino soul, Italian inspiration — every bite tells a story.

    WE ARE BRINGING IN NEW PRODUCTS THAT ARE PREMIUM HEALTHY CHIPS AND THAT ARE SHELF STABLE NATIONWIDE!

    New Products ALERT! 🚨


    We’re almost there! Here’s a sneak peek at the first batch of exciting new products from startup enterprises that we will soon distribute through all our franchisees nationwide. These innovative products will provide instant access to over 350 active What's Your Flan? International franchisees across the Philippines—and soon, they'll be available in all 14 countries where we operate!


    📦 Pre-orders coming soon!


    Stay tuned for our official announcement. These promising startups and young entrepreneurs have been integrated into our ecosystem to give them immediate market exposure and sales traction, aligning perfectly with the food franchising licensing business model for a profitable home-based venture.


    We’re proud to support the next generation of food innovators!

    Colorful Ube Story products with vibrant purple and yellow hues on a pink background.

    UBE STORY IS NOW OPEN FOR FRANCHISE

    BIG NEWS! 


    Starting TODAY, Ube Story is now its OWN brand and is no longer included in the What's your flan package! 


    Get ready to experience the ube sensation that’s taking over—Ube Story is famous for its 100% pure ube halaya with a rich, chunky texture that everyone loves! 


    Now is the perfect time to explore food franchising opportunities with Ube Story! Start your own home-based or online franchise for just ₱15,000, or become a distributor for as low as ₱65,000! 


    Bring the creamy, indulgent goodness of Ube Story to your community and enjoy the profit potential this business offers. Don’t miss out—be a part of this exciting journey! 


    Let’s make Ube Story the next big thing—join us NOW!

    Man in suit holding two awards on stage at Asia CEO Awards 2024.

    WE WON!!! ENTREPRENEUR OF THE YEAR GRAND WINNER ASIA CEO AWARDS 2024

    Being awarded the Entrepreneur of the Year Grand Winner at the ASIA CEO AWARDS 2024 is a tremendous honor. The Asia CEO Awards is the largest business awards event in the Philippines and recognized as the biggest event of its kind in Southeast Asia, often referred to as the Oscars for corporate and business leaders in the country. Still in disbelief, I acknowledge that I deserve this accolade; I have worked tirelessly to build my food franchising licensing business, demonstrating that hard work truly pays off. I am excited about future opportunities, including collaborations and expansions in the food industry, which will help create more jobs for Filipinos. Mabuhay kayong lahat. -Mr. Chino San Diego, Co-owner

    2024 Asia CEO Awards Circle of Excellence event in Manila Marriott.

    ASIA CEO AWARDS 2024

    The ASIA CEO AWARDS is committed to integrity, recognizing true achievements and contributions in various sectors, including the food franchising licensing business and home-based profit initiatives, rather than pay-to-win awards. As Mr. Richard Mills, Chairman of the Asia CEO Awards, states: “Real awards don't cost money—they are awarded for merit. The ASIA CEO AWARDS promotes leadership excellence, team-building, and showcases Filipino business accomplishments to the world.

    Asia CEO Awards 2024 Entrepreneur of the Year recipients listed.

    Entrepreneur of the year

    We are proud to announce that our very own Co-owner and founder, Mr. Chino San Diego, is being recognized as one of the entrepreneurs of the year at the 2024 ASIA CEO AWARDS, which will take place this October 8, 2024, at the Manila Marriott Grand Ballroom. This event highlights innovations in the food franchising licensing business, showcasing opportunities for home-based profit. 


    See you all there!

    A smiling couple poses with an award on a red carpet at the 2023 Awards event.

    The Owners

    Mr. Chino San Diego and Chef Princess attended the ASIA CEO AWARDS 2023, where Mr. Chino San Diego received an award for his SME company of the year, highlighting his success in the food franchising licensing business. This year will also mark an individual recognition for Mr. San Diego, celebrating his entrepreneurial journey and the achievements of What's Your Flan? International, a home-based profit venture.

    Photos from the Soft Opening in Masinag Branch

      Music Video

      Baby, what's your flan? Our OFFICIAL SONG! Discover how our food franchising licensing business can help you create a home-based profit with delicious offerings.

      My Blog

      NOW A MEMBER OF THE ASIA CEO COMMUNITY

      Announcement of Chino San Diego as new COO of What's Your Flan? in Asia CEO Philippines Chapter.

      Congratulation to our COO and to our company for now being a member of the ASIA CEO COMMUNITY.

      Quick overview of food franchising licensing business opportunities for those interested in a home-based profit model.

      Our Brands

      Colorful text art asking, "What's your flan?" with playful fonts.
      Colorful logo with 'Vbe Story' and 'Purple Yam Factory' text.
      Logo of Sea Munch seaweed chips with chips arranged in a circular pattern.
      Logo for Sabana Banana Chips featuring bright yellow bananas and bold text.

      BE our partner and check available locations nationwide

      Be a BRAND PARTNER today!

      We have On-line and Home-based options.

      Contact us today for a consultation.

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