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The next step in our journey begins. Explore how we continue to grow with innovation and partnership at its core.

The next step in our journey begins. Explore how we continue to grow with innovation and partnership at its core.





DTI 𝐒𝐞𝐜𝐫𝐞𝐭𝐚𝐫𝐲 𝐂𝐫𝐢𝐬 𝐀. 𝐑𝐨𝐪𝐮𝐞 met with Chef Princess San Diego and Chino San Diego of What’s Your Flan? International (WYFI) during a closed door/private session to explore new opportunities for Filipino food entrepreneurs, particularly in food franchising licensing for home-based businesses aimed at maximizing profit.
The team shared plans for training programs and nationwide production while seeking DTI’s support to align these efforts with the MSME roadmap. Secretary Roque welcomed the initiative as a meaningful step to strengthen local enterprises and bring more Filipino flavors to the global market.
Find out more here: https://www.facebook.com/DTI.Philippines/posts/pfbid02mDyyoc3uCfCzwqzFh59o3qMos8HR5UCcGaLKY5zrqTtkbgmGY1XCToqkpvB7NjCZl
#DTIBagongPilipinas #whatsyourflan

Where Filipino Flavor Meets Italian Indulgence
Say hello to the Filipino version of Tiramisu — bold, nostalgic, and proudly local. We've reimagined the classic Italian dessert with ingredients close to the Filipino heart, creating three unique, handcrafted variants that blend tradition, innovation, and irresistible layers of flavor. This delicious offering is perfect for anyone looking to explore food franchising licensing business opportunities from home, aiming for a profit while indulging in a delightful treat.
Whether you’re craving something familiar with a twist or daring to try something entirely new, our tiramisu creations promise a bite of comfort and surprise in every spoonful.
Meet Our Irresistible “Proudly Pinoy” Lineup – Classic, Ube, and Banana Cue!
☕ 𝗙𝗜𝗟𝗔𝗠𝗜𝗦𝗨 – A Filipino twist on the Italian classic! Layers of broas soaked in rich arabica espresso, creamy custard, our special cheese blend, and topped with premium local cacao… plus two secret ingredients to keep you guessing.
💜 𝗧𝗜𝗥𝗔𝗨𝗕𝗘𝗦𝗨 – Ube + Cheese lovers, this one’s for you. Soft broas soaked in Ube-Coconut cream, cheesy custard layers, cheddar toppings, and desiccated ube coconut with a hidden surprise inside.
🍌 𝗕𝗔𝗡𝗔𝗠𝗜𝗦𝗨 – Inspired by your favorite Banana Cue! Sweet Latundan banana layers meet muscovado coconut cream, our signature cheese mix, creamy custard, crunchy banana chips, and a muscovado drizzle.
🎉 Try all 3 flavors now at our Intro Price — until July 31 only! 🧁 Slice: ₱250 (Reg: ₱275) | 🥧 Pan: ₱850 (Reg: ₱900)
✨ Filipino soul, Italian inspiration — every bite tells a story.

New Products ALERT! 🚨
We’re almost there! Here’s a sneak peek at the first batch of exciting new products from startup enterprises that we will soon distribute through all our franchisees nationwide. These innovative products will provide instant access to over 350 active What's Your Flan? International franchisees across the Philippines—and soon, they'll be available in all 14 countries where we operate!
📦 Pre-orders coming soon!
Stay tuned for our official announcement. These promising startups and young entrepreneurs have been integrated into our ecosystem to give them immediate market exposure and sales traction, aligning perfectly with the food franchising licensing business model for a profitable home-based venture.
We’re proud to support the next generation of food innovators!

BIG NEWS!
Starting TODAY, Ube Story is now its OWN brand and is no longer included in the What's your flan package!
Get ready to experience the ube sensation that’s taking over—Ube Story is famous for its 100% pure ube halaya with a rich, chunky texture that everyone loves!
Now is the perfect time to explore food franchising opportunities with Ube Story! Start your own home-based or online franchise for just ₱15,000, or become a distributor for as low as ₱65,000!
Bring the creamy, indulgent goodness of Ube Story to your community and enjoy the profit potential this business offers. Don’t miss out—be a part of this exciting journey!
Let’s make Ube Story the next big thing—join us NOW!

Being awarded the Entrepreneur of the Year Grand Winner at the ASIA CEO AWARDS 2024 is a tremendous honor. The Asia CEO Awards is the largest business awards event in the Philippines and recognized as the biggest event of its kind in Southeast Asia, often referred to as the Oscars for corporate and business leaders in the country. Still in disbelief, I acknowledge that I deserve this accolade; I have worked tirelessly to build my food franchising licensing business, demonstrating that hard work truly pays off. I am excited about future opportunities, including collaborations and expansions in the food industry, which will help create more jobs for Filipinos. Mabuhay kayong lahat. -Mr. Chino San Diego, Co-owner

The ASIA CEO AWARDS is committed to integrity, recognizing true achievements and contributions in various sectors, including the food franchising licensing business and home-based profit initiatives, rather than pay-to-win awards. As Mr. Richard Mills, Chairman of the Asia CEO Awards, states: “Real awards don't cost money—they are awarded for merit. The ASIA CEO AWARDS promotes leadership excellence, team-building, and showcases Filipino business accomplishments to the world.

We are proud to announce that our very own Co-owner and founder, Mr. Chino San Diego, is being recognized as one of the entrepreneurs of the year at the 2024 ASIA CEO AWARDS, which will take place this October 8, 2024, at the Manila Marriott Grand Ballroom. This event highlights innovations in the food franchising licensing business, showcasing opportunities for home-based profit.
See you all there!

Mr. Chino San Diego and Chef Princess attended the ASIA CEO AWARDS 2023, where Mr. Chino San Diego received an award for his SME company of the year, highlighting his success in the food franchising licensing business. This year will also mark an individual recognition for Mr. San Diego, celebrating his entrepreneurial journey and the achievements of What's Your Flan? International, a home-based profit venture.
Baby, what's your flan? Our OFFICIAL SONG! Discover how our food franchising licensing business can help you create a home-based profit with delicious offerings.
Quick overview of food franchising licensing business opportunities for those interested in a home-based profit model.









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